The relationship between Hot Wheels and Formula 1 is evidence of the continued explosion of interest in the category. Image: ...

F1 has ventured into the world of Hot Wheels, with eight teams having versions of the iconic models available to buy.

but just as Lego makes more rubber tyres than any other company on the planet, so Hot Wheels can stake a pretty good claim to being the world’s largest car maker. Gimmicks aside, is it a company ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...