But in an era of fragmented attention spans and evolving viewing habits, brands don't need a seven-figure ad buy to ...

OpenAI will air a pricey Super Bowl ad on Sunday, according to a Wall Street Journal article on Feb. 5. The ad will be the buzzy Silicon Valley company’s first TV spot.

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

OpenAI’s Super Bowl ad would put it in direct competition with other tech giants, such as Google, which promoted its AI ...

Billy Crystal, Meg Ryan, Martha Stewart and Matthew McConaughey are among the stars appearing in new commercials.

Berkshire Bank is set to make a splash during Super Bowl LIX on Feb. 9 with a new TV spot promoting Berkshire One, its ...

Ken McNulty, owner of Wisconsin Cheese Mart, will be featured in a TV spot that will be aired throughout Wisconsin during the Super Bowl, according to a press release.

OpenAI, the maker of the popular AI tool ChatGPT, is set to debut its first-ever TV commercial during the 2025 Super Bowl, according to a report by the Wall Street Journal, citing sources familiar ...

Budweiser Super Bowl commercial, a Clydesdale foal takes center stage and helps get a mislaid keg to its destination. Watch ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Only Dunkin’ returns from last year, as both Little Caesars and Taco Bell sat out 2024. Popeyes, which made its Super Bowl ...