Super Bowl ads have always been expensive, but this year, they’ve hit a jaw-dropping new high. Brands are forking out $12 ...

Teacher-generated instructional videos have a host of benefits in the classroom and are a dynamic alternative to traditional direct teaching. They can serve as a valuable touchpoint for students, much ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about ... with ...

The way we use and talk about generative AI in our classrooms will have a huge impact on the way students use it. Convince your students that you know more than they do, that AI will fail them, and ...

Ceasefire talks between Israel and Hamas faced a last-minute setback due to disagreements over security arrangements along Gaza's border with Egypt. Qatar intervened to mediate, and the dispute was ...

Skyrizi was the top Rx and over-the-counter (OTC) pharma brand advertising on TV in 2024, according to data released by iSpot.tv on Thursday afternoon. AbbVie’s psoriasis, ulcerative colitis, Crohn’s ...

Wondering what topics we're covering? We put together a collection with articles from other Nature Portfolio journals to highlight some of the areas we plan to publish in.

Vicks retained the top monthly spot for TV ad impressions among Rx and over-the-counter (OTC) pharma brands, according to data released by iSpot.tv on Wednesday afternoon. The cold and flu brand from ...

Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimizing media investments across Linear TV and Connected TV (CTV) can minimize waste and ...

Eventually, I would have a working program that did something useful. How times have quickly changed in technology - now, my mobile phone has vast processing capability compared to the machine ...

In 2025, businesses will face unique challenges as technology advances rapidly. Beyond economic and funding difficulties, the explosion of AI, the commercialization of space, the rise of quantum ...