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Tech firm iSpot's CEO explains how its first acquisition will help big brands like Procter & Gamble understand how their TV ads perform
ISpot sells technology that marketers use to plan and target linear and streaming TV ads, tracking if an ad led someone to take an action like buying something online, downloading an app or ...
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Tech Moves: iSpot’s new CTO; VMWare exec returns to Microsoft; Expedia CFO to resign
Nipun Dureja is now chief technology officer for iSpot, a Bellevue, Wash., company that measures the impact of advertising campaigns on TV and video streaming. Dureja was previously a global vice ...
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Triplelift Partners With iSpot To Deliver Streaming Competitive Intelligence For Programmatic Clients
Ad tech platform TripleLift and iSpot.tv, the TV and video measurement company, expanded their partnership that brings iSpot’s Streaming Competitive insights to all of TripleLift’s ...