Read more: 14 Of The Oldest Cereals Still On Shelves To be fair, the first cereal box "prize" wasn't just not a toy, but it wasn't even an in-box prize. In the 1900s, the nascent Kellogg's offered ...

Back in the day, consumers were encouraged to eat cereal right out of the box. From 1942 to 1975, and then again in 1989, ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

After seeing a 4% decline in sales in its flagship U.S. breakfast unit, Kellogg CEO ... It's sad news for cereal lovers everywhere, but these 10 nostalgic cereal boxes from the '70s and earlier ...

Speaking at the Advertising Association’s Lead conference in London recently, Watson was damning, calling heavily-branded cereal packs “billboards ... and not a box of obesity-inducing Kellogg’s ...

"The Big Bake" campaign is running all across Britain and Ireland. Calls-to-action on Kellogg's cereal boxes urge consumers to send in pictures of themselves cooking and enjoying recipes with their ...

Jenn Carker, vice-president ar Kellogg’s Cereal, added: “This campaign celebrates everything that makes Kellogg’s iconic – our heritage, our assets and, of course, Cornelius himself.

Kellogg’s is introducing the latest addition to its cereal lineup, Oaties, a new oat-based crunchy cereal that is high in fibre with added B vitamins and iron, providing morning energy for adults and ...

Kellogg’s has unveiled an HFSS-compliant, oat-based crunchy cereal. Called Oaties (rsp: £3.49/500g), the NPD is made from a blend of oats and cereal flours. Two variants – Original Crunch and Choco ...