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How Kellogg's Paved The Way For Cereal Box Prizes
Read more: 14 Of The Oldest Cereals Still On Shelves To be fair, the first cereal box "prize" wasn't just not a toy, but it wasn't even an in-box prize. In the 1900s, the nascent Kellogg's offered ...
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Look No Further Than The Box For A Perfect Cereal Bowl
Back in the day, consumers were encouraged to eat cereal right out of the box. From 1942 to 1975, and then again in 1989, ...
‘Sneakflation’: Shopper issues warning against Frito-Lay, Kellogg’s after seeing new packaging. Here’s what to look for
A marketing expert compares new and old Frito-Lay and Kellogg's packaging to expose the shrinkflation of several popular ...
Creative Review5y
Kellogg commissions Landor for new cereal pack designs
Speaking at the Advertising Association’s Lead conference in London recently, Watson was damning, calling heavily-branded cereal packs “billboards ... and not a box of obesity-inducing Kellogg’s ...
Marketing Week8d
‘A new dawn’: Kellogg’s on using its distinctive assets to ‘reignite’ the brand
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...