He’s giving viewers a walkthrough of a nicely loaded Kia SUV. The thing is, while the seemingly flawless vehicle with 122,000 ...

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

Kia competes with Hyundai and Maruti Suzuki in the world's third-largest auto market, where it has a share of 6% of roughly 4 ...