Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...

Expensive-looking hair is a journey, not a destination. A luxurious mane does not hinge upon a specific color or cut but a ...

Jellyfish hair was one of the biggest beauty trends at the 2025 Grammys. See how Miley Cyrus and more celebrities rocked the ...

At just $16, this L'Oreal duo is within a few bucks of the lowest price we've ever seen, and it's way less pricy than ...

As demand for natural colours rises, confectioners are seeking caramel-free brown alternatives. Learn how brands like GNT, Dohler, and Oterra are innovating with clean-label, natural pigments to ...

A moisturizing multi-use stick that can add a hint of color and nourishing moisture to your cheeks, this drugstore mainstay ...

The biggest beauty trend of 2025 is all about tapping into your inner color palette. Ahead, aura readers share color meanings and the best ways to incorporate them into your beauty products.

Looking for ways to treat your gray hair? We talked to hair stylists and dermatologists to learn their secrets — and product ...

However, achieving ageless hair doesn’t stop with the haircut; professional hairstylists emphasize the importance of hair ...

As we venture into new hair fashion trends, mastering the art of managing and styling thinning hair is becoming increasingly ...

Let's check out the best semi-permanent hair colours in 2025. Our recommended picks offer vibrant and fade-resistant shades ...

K18 may be one of the best hair masks for dry and frizzy hair as it can repair damaged strands. However, its alternatives can ...