As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on ...

Vin Diesel shows up in a Super Bowl ad next to Michelle Rodriguez, traveling in a 1963 Cadillac Convertible. The two slow ...

Häagen-Dazs pimped its ride, reaching out to West Coast Customs to transform a 1963 Cadillac Series 62 Convertible into the ...

Häagen-Dazs is teaming up with West Coast Customs to create this one-off '63 Cadillac convertible with an ice cream freezer in the trunk, as seen in this video.

You don’t have to wait to watch some of them this year, as they have already hit YouTube. Here are the 9 most talked-about ...

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

The Super Bowl is always a big magnet for stars performing at pregame concerts, partying and, of course, watching the game.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The driver accused of causing a crash that killed his passenger and injured five other people took the vehicle he was driving from his employer without ...

Häagen-Dazs is getting in on the big game this weekend with its first-ever Super Bowl ad, which features a surprising ...

Around the same time Citroën was bringing Marcello Gandini to the masses with the BX, Buick was going the exclusive route ...