CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products.

The Vancouver Canucks are one of the NHL ’s most fascinating wild cards ahead of the 2025 trade deadline.

Companion is a movie that will truly have you thinking, “What the hell is happening,” followed immediately by, “Who cares? This f**king rocks.” And if you’re anything like me, you will be searching ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

CLIF BAR has officially announced its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

The outperformance of the US stock market against its global peers in recent years is widely commented on, as well as the ever-widening gap between valuation multiples in the US and elsewhere – ...

Horror is one of the safest bets at the box office. You don't always need a franchise and you don't need big stars. The promise of scares is enough. But, as a result, cinemas are flooded with these ...

These are courtesy translations of local news provided by the U.S. Army Garrison Poland Public Affairs team for the benefit the ...

Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step guide to local marketing success appeared first on MarTech.

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...