Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

For this article, we selected AI stocks by reviewing news articles, stock analysis, and press releases ... On January 29, ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

On 15 January, the government of Ontario announced plans for 10,000 MW of new nuclear on a single site and that’s just the ...

Target functions that involve intricate analysis, like supply chain optimization or personalized marketing ... Flexibility: Use a mix of off-the-shelf and custom models as needed.

Papa Johns’ blueprint under CEO Todd Penegor has several targets, from a return to core strength focus to data leverage to ...

In the realm of infrastructure, the world is paving the way to the future, and at the heart of this transformation lies the ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad ...