As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The technology provides advantages in a myriad marketing functions ... 6 in 10 marketers use AI for consumer behavior analysis. AI’s ability to analyze large amounts of customer data provides ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...