Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research.

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

A study published in Travel Behaviour and Society explores the role of gender associations in the adoption of electric ...

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

It has both never been easier and harder to put your marketing campaign out there. While the phone in everyone’s pocket offers you a real-time connection to prospective customers, the competition for ...

most comprehensive content marketing study of its kind to date. Whether you already manage a content marketing program or you’re just testing the waters, this is must-read research. more ...

It’s a common assumption that music streaming has changed how we listen to music in a physical sense, but a new study has revealed just how streaming has impacted consumers’ listening tastes. The ...

When it comes to getting people to want to go places, the future is ever more lovely than the past, according to a new study. The study found that forestalgia-focused destination ads -- those that ...

Researchers at Ohio State University crunched a decade’s worth of offers from retail electricity suppliers and found that for ...

When big pharmaceutical companies merge, the perception is that drug prices rise, but a University of Iowa study finds that’s ...

A new study led by an international research team, including Dr Fabian Braesemann from the Oxford Internet Institute, part of the University of Oxford, shows how Generative AI tools like ChatGPT are ...