Deion Sanders and Michael Jordan were two of the most influential athletes of the 1990s, each revolutionizing their respective sports ...

Fresh approach to refuelling, technological advances and more aggressive training philosophies will likely lead to even more ...

Nike has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales.

Fisher kicked off his 2025 campaign Feb. 2 in Boston with the New Balance Indoor Grand Prix, taking second in the 1,500m race ...

Jalen Hurts is one of the NFL's most widely acclaimed fashionistas. The Eagles standout has garnered praise for the various components of his outfits. His hat game, characterized by an appreciation ...

Simmons, the longtime equipment manager for the New Orleans Saints, looked at the football "shoe" receiver Bob Newland showed ...

She was at The Annika Pro-Am tournament wearing a custom gold Nike spike as fans thronged to watch her. Along with that, the Indiana Fever superstar has been working to improve her game.

Tyla brought her effortlessly cool style to a taping of "The Jennifer Hudson Show" in Burbank, Calif. on Tuesday. Sitting ...

Hurts started sporting the spikes in 2021, initially inking a deal ... The kicks feature a piece of tape "serendipitously" placed across the Nike swoosh. The tape refers to Nike's "Banned ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

Many of rock's countercultural icons have skeletons in their closet, having lent their services to the world of advertisement even during their 1960s heyday.

Nothing boosts sales quite like people wearing particular merchandise during big performances on the biggest stage. From golf ...