The future of college and university sports is in flux at the moment, stemming from changes on how much money schools can pay ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

Clemson coach Erik Bakich announced a partnership with Absolutely Ridiculous, a brand represented by Jazz Chisholm. It's an ...

Student-athletes at Colorado colleges and universities could soon be paid directly by their schools under a bill in the state legislature that would build on their ability to profit from their name, ...

USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...

Back in 2021, the addition of Name, Image, and Likeness changed the entire landscape of college sports. Since then, things have been in a constant state of change ...

This week began IU football’s season ticket renewal process. Following a banner season for the Hoosiers, interest in season tickets is at an all-time high.

Caleb Wilson, a Five-Star Plus+ prospect in the 2025 class, will make his long awaited college commitment late Thursday night ...

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

Ferris State head coach Bob Daniels announced last week that he’ll retire at the end of this season. Ferris State AD Steve Brockelbank told The Big Rapids Pioneer this week that the school has ...