Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

Back in 2021, the addition of Name, Image, and Likeness changed the entire landscape of college sports. Since then, things have been in a constant state of change ...

USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...

Caleb Wilson, a Five-Star Plus+ prospect in the 2025 class, will make his long awaited college commitment late Thursday night ...

To maintain its historic athletic traditions, the Ivy League is continuing to forego paying student-athletes for their name, ...

With nationwide changes occurring that reshape the financial support for college student athletes, Ole Miss Athletics is ...

An email from Ivy League Executive Director Robin Harris stated that the Ivy League student-athletes will continue to not ...

The future of college athletics remains uncertain, with a host of unresolved developments related to Title IX, NIL ...

The traditional signing period for high school football players begins Feb. 5. Here is what to know about National Signing ...

Williams’ mentality of attacking his interests came from one of his teammates who also flourished in the NIL space. Jalen ...

According to his LinkedIn, Calhoun spent the past 10 months as the Director of Operations for the 5430 Alliance. As revealed ...