Tata AIA has launched a compelling out-of-home (OOH) campaign that seamlessly integrates relatable daily activities with a ...
The campaign spans several airports across the nation, leveraging the heavy footfall of these transit hubs.
Guster will release Ooh La Luxe, an expanded edition of 2024’s critically acclaimed Ooh La La on Friday, January 24. The deluxe new edition is heralded by the premiere of an edited version of the ...
AI and programmatic adoption are set to propel DOOH innovation in 2025. The IAB forecasts that programmatic DOOH will ...
T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...
The Financial Express on MSN3d
T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising marketVistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses and advertisers.
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