If the recent earnings reports of Olympic sponsors is anything to go by, the answer is unclear. A case in point is Delta. The airline is one of the primary U.S. Olympic Team sponsors as part of ...

(€7 billion) is already secured for the IOC’s next cycle, but top sponsors are jumping ship; the candidates must prove they ...

Allianz strengthens commitment to Irish sports by becoming the top sponsor of the Olympic Federation and Paralympics Ireland.

Olympic sponsorship drives a strong uptick in engagement, and this year, the Paris 2024 Summer Olympics took second place in terms of sports engagement among Americans and Canadians in the past twelve ...

Kirsty Coventry, Zimbabwe's sports minister and two-time Olympic champion, is among the candidates vying to become the next president of the International Olympic Committee. If successful, she would ...

FORMER Olympic swimmer and Zimbabwe’s Minister of Sport, Recreation, Arts, and Culture, Kirsty Coventry, has called for a ...

International cheese manufacturer Bel Group has appointed Australian Olympic and three times Grand ... has been unveiled as the naming rights sponsor for the much-anticipated 2025 Ipswich Super ...

As the Paris Olympics’ biggest corporate sponsor, LVMH was everywhere. Its Moët & Chandon champagne flowed in V.I.P. suites. French athletes were clothed by LVMH’s Berluti fashion house.

As the largest corporate sponsor for Paris Olympics, LVMH (LVMUY) was everywhere, from the champagne flowed in V.I.P. suites, to the clothes ...