If the recent earnings reports of Olympic sponsors is anything to go by, the answer is unclear. A case in point is Delta. The airline is one of the primary U.S. Olympic Team sponsors as part of ...

Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic ...

Originally intended to be a group of 12, the 14 sponsors invest a total of around $100 million (£77.5 million/€85.5 million) each to obtain the highest level of Olympic sponsorship. IOC ...

GM will be out of the Olympics after Beijing. The General said Monday that it can no longer justify spending $1 billion on its expensive sponsorship of the U.S. Olympic team when there are other ...

Bridgestone will not renew its contract as one of the IOC's TOP sponsors, which is the highest level of Olympic sponsorship and had been in place from 2014 until the end of 2024. Going forward ...

Kirsty Coventry, Zimbabwe's sports minister and two-time Olympic champion, is among the candidates vying to become the next president of the International Olympic Committee. If successful, she would ...

International cheese manufacturer Bel Group has appointed Australian Olympic and three times Grand ... has been unveiled as the naming rights sponsor for the much-anticipated 2025 Ipswich Super ...

As the Paris Olympics’ biggest corporate sponsor, LVMH was everywhere. Its Moët & Chandon champagne flowed in V.I.P. suites. French athletes were clothed by LVMH’s Berluti fashion house.

The Olympic Federation of Ireland is delighted to announce the addition of twenty-one new Olympic and Paralympic athletes to ...

Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic Committee after long-term sponsors jumped ship. Consumer electronics firm TCL ...