A new trademark filing reveals that the once-dominant video rental chain is looking to reinvent itself by offering a range of entertainment and dining experiences.

Provisional patent applications are popular in the U.S. for the various advantages they may provide applicants, including lower filing costs, ...

Unfortunately, failing to implement the necessary IP protections can leave a company vulnerable to copycat competitors that can reduce its valuation and weaken its brand.

Utah plans to announce the winning name and logo at a time to be determined following the end of this season and before the ...

The official name for the Utah Hockey Club is one step closer to being revealed. Fans will be voting over the course of the ...

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ...

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti.

It is now down to three names for the NHL franchise in Utah. On Wednesday evening, the fanbase in Utah can vote on three ...

DeepSeek may run into an issue trademarking its brand in the U.S., thanks to another entity that filed to trademark the same name.

In today’s fast-paced business world, a brand is more than just a name; it is a company’s most valuable asset. A strong brand ...

The organization will turn to its fans to help find another new name with the final three names in the running being Utah ...

A lot of Utah hockey fans wanted their team to be called the Yetis. Here's why that won't happen — and the naming options the ...