To explore this trade-off, Parrot analyzed the potential value “The Umbrella Academy” could have brought to Peacock if it had been available there instead of licensed to Netflix, using Parrot ...

Based on the shared audience between "The Umbrella Academy" and other platform's catalogs, Parrot estimates that the audience driven to Peacock by the show would come mostly from Netflix, where ...

Major media conglomerates often produce original TV series through their production companies, selling and licensing the content externally as a key short-term revenue strategy. However, the ...