No, No, No, Ozempic? RFK Jr.’s Plan to Ban Big Pharma Ads Could Hit TV Networks Hard
Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...
RFK Jr’s call to ban TV drug advertisements revives talks of price transparency
RFK Jr.'s call to ban TV advertisements for prescription drugs reignited support for a bipartisan bill that would mandate the retail prices of drugs be included in TV ads.
MM&M2d
Skyrizi claims year-end TV ad crown among Rx, OTC pharma brands
Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.
Should TV Ads for Drugs Be Banned?
Drug ads on TV are so ubiquitous that they make one long for detergent or cereal ads to break the monotony. If the incoming ...
RFK Jr. wants to ban drug ads on TV. It won't be easy
President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big ...
MM&M11d
Courage and cohesion: Pharma’s key message points for the year ahead
Here are 5 tips designed to help pharma marketers set a tone for their messaging this year, as suggested by a group of their peers.
My Festering Questions for 2025
Is the AI hype over? Is Ozempic the new aspirin? Is Snoop Dogg overexposed?
BizPac Review2d
RFK confirmation: Finally a step to ‘make America healthy again!’
Robert F. Kennedy Jr. has reportedly secured the votes needed for confirmation as Secretary of Health and Human Services (HHS).
The Tufts Daily7d
Free Trade Ethics | Exploring the good and bad of pharmaceutical advertising
The pharmaceutical industry mainly markets its products through direct-to-consumer advertising and direct marketing to doctors - and lately, both types of marketing have come under fire. Consumer ...