So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

T-shirt Fans – the ones who pull for a school despite having no close connections to it – can now participate in NIL ...

Happy Valley United: Penn State's official collective is the fundraising and engagement platform connecting athletes to fans.

Tennessee’s legal fight against the NCAA’s NIL rules has ended in victory, as a settlement permanently removes recruiting ...

Where was the nudie run? Sixteen-nil was embarrassing enough. England was spared the grand Australian tradition of getting ...

Pittsburgh Pirates ace Paul Skenes’ girlfriend Olivia Dunne has filed an objection to the House settlement set to govern the NIL (name, image, likeness) in the NCAA space.

Now that he’s officially the Longhorns’ starting quarterback, and his family will allow him to, businesses are lining up to ...

Name, Image and Likeness, known as NIL, allows high school and college athletes to profit from their personal brands while ...

The On3 NIL valuation is an estimate of an athlete's worth on the NIL market. It's not an exact science, but the numbers can offer a glimpse into what an athlete may be earning. Here are the four LSU ...

Pliable Marketing is looking to help grow Lora Athletes with a specific client base featured for NIL purposes.

A sports conference for mothers of North Texas high school athletes is scheduled for Saturday. The event aims to guide parents in understanding and navigating Name, Image, and Likeness (NIL) ...

The Florida university system’s Board of Governors acknowledged the need to provide help so universities can compete against ...