Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Kris Jenner recently teamed up with Meta AI to promote the brand's latest release. Watch the ad online, and find out Jenner's other must-have products.

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Let's be honest, they're the best part of the big game.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Another round of commercials is coming with Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on Sunday. If they're fortunate, some of this year's ads might even crack the top-20 ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

And now for the best Super Bowl commercials (and worst)… Couple good chuckles, and then a real laugh out loud at, “That’s a shame.” Seal as a seal. Kiss from a lime song bringing back memories of ...

USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the m ...