Paid media involves paying for advertising space to promote a brand. It differs from earned and owned media, which rely on organic reach and brand control. Popular paid media channels include social ...

It has ramped up scrutiny of online, often illegal, financial promotions, recognising the significant increase in notoriety ...

Effectively leveraging social media can help businesses build strong brand awareness, engage with customers and drive ...

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Media envy is not just the feeling of jealousy marketers and businesses feel when they see great work by a competitor. In advertising, media envy can be wonder and respect. It can drive intensity to ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

The Financial Conduct Authority (FCA) has launched an investigation into the activities of 20 social media influencers, or ‘finfluencers’, who are being interviewed under caution for potentially ...

The warning comes as 20 unnamed influencers are being interviewed voluntarily by the Financial Conduct Authority ...

The Financial Conduct Authority said 20 social media influencers - dubbed 'finfluencers' - are being interviewed under ...

Consumers have taken to social media to show their payouts, which appear to range from a couple hundred dollars to in the ...

PROMOTING any product on any platform without the permission of the parties concerned is wrong and to some extent, legal ...

In the post, Nia shared a video ad for the supplement, writing, "Sometimes, life is all about finding the perfect fit.