The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The stock of Hershey Co. (HSY) has been upgraded by analysts at Citigroup (C) following decent quarterly financial results ...

Hershey is expecting “significant pressure on earnings” from stubbornly high cocoa prices but still expects an acceleration in sales revenue.

Nothing Bundt Cakes is swapping out one fan favorite flavor for another. The Reese’s chocolate peanut butter cake is back ...

The Reese's Peanut Butter Cup, with its iconic orange packaging, is one of the best-known candies worldwide. But where ...

Metro Phoenix welcomed over 30 new restaurants in January, including Main Burgers in Mesa, Tiki Taka in Scottsdale and ...

If you love Reese’s Peanut Butter Cups, imagine taking that rich, chocolatey, peanut buttery goodness and turning it into a ...

Duck Donuts, known for serving Warm, Delicious and Made to Order donuts, has bold and sweet flavors hitting the menu this February. From indulgent Reese’s creations to love-themed sweets, guests are ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies.

To find the best peanut butters you can get online or at the grocery store, we sampled 24 creamy and crunchy jars. Here are ...