Legendary Sports Marketer Who Helped Start NFL, NBA, NASCAR Teams Dies
Charlotte-based teams in the NFL, NBA and NASCAR owe their origin story to the vision of a legendary sports marketer who died Saturday at age 88.
The Business Journals27d
Sports marketing pioneer Max Muhleman dies
Max Muhleman died last weekend at age 88 ... In the early- to mid-1980s, Muhleman advised a regional car dealer named Rick Hendrick as Hendrick made his initial forays into starting a race ...
ESPN27d
Max Muhleman dies at 88; helped Charlotte land pro teams
Muhleman died Saturday in Charlotte peacefully after ... calling him a "renowned sports marketing legend." He also advised Rick Hendrick when he was looking into becoming a NASCAR team owner.
Hosted on MSN27d
Amid Major Heart Problems, Rick Hendrick’s Ally Passing Away Leaves Racing Community Mourning
The 88-year-old had a history of heart-related issues, but he died of natural causes ... NASCAR with simple advice to a car dealer named Rick Hendrick back in the 1980s. His advice to Mr. H ...
Hendrick Motorsports6d
Jimmie Johnson scores unifying, healing victory at Atlanta in 2004 | 40 wins in 40 days
All 10 people on board died. They were: Ricky Hendrick ... That started at the top with team owner and CEO Rick Hendrick and his wife Linda. Lost was their 24-year-old son and owner of the team's ...
Houston Chronicle28d
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
Muhleman died on Saturday in Charlotte peacefully ... Charlotte land an NBA expansion team in 1988. He also advised Rick Hendrick when he was looking into becoming a NASCAR team owner.
Associated Press27d
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
Muhleman died on Saturday in Charlotte peacefully after battling ... calling him a “renowned sports marketing legend.” He also advised Rick Hendrick when he was looking into becoming a NASCAR team ...