As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results.

Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million on Thursday. The deal is framed as a merger, but Rokt is taking a 100% stake ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked,” not ...

E-commerce company Rokt has agreed a secondary share sale with investors including Tiger Global Management at a $3.5 billion valuation, ahead of plans to go public next year. Tiger Global, Square ...

"Bringing mParticle and Rokt's capabilities together will offer the best of both worlds – a new class of solutions where customers can activate their data in real time to immediately impact ...

But who leads the Democrats? A new USA TODAY/Suffolk University Poll found a broad consensus that it's time for a new generation of leaders to step up, even if there's no agreement on who ...

Creating an Unparalleled Offering to Unlock Value Across Ecommerce, Advertising and Customer Engagement with World-Class Controls to Protect First-Party Data Rokt (PRNewsfoto/ROKT Pte. Ltd ...

Jan 16 (Reuters) - E-commerce tech startup Rokt said on Thursday it has agreed to a secondary share offering worth $335 million with investors including Tiger Global Management, in a deal that ...

As part of the merger, the mParticle founders will all remain in the business - Michael Katz will continue to be CEO of mParticle, Andrew Katz will become Chief Technology Officer of Rokt to lead ...

E-commerce tech startup Rokt said on Thursday it has agreed to a secondary share offering worth $335 million with investors including Tiger Global Management, in a deal that values the company at ...