Tech giant Sony leveraged its partnership with e-commerce giant Amazon ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles ...

with the game potentially being a massive element of Sony's marketing strategy for the next steps of PlayStation hardware. GTA 6 is finally on the horizon, and there is one GTA 5 Online feature ...

Reliance launched the mobile marketing campaign with Sony during the October ... phones to ensure that everyone got the best possible video quality. What is Sony BRAVIA's strategy behind the mobile ...

When Tony Vinciquerra arrived at Sony Pictures Entertainment in 2017 ... clear that that business was on the downslope. So we set a strategy to get out of that business for the most part, except ...

New reports surfaced suggesting that Sony Interactive Entertainment has struck a deal to lock down exclusive marketing rights for the next GTA on its PS5 and upcoming PS5 Pro consoles. According ...

Sony Pictures Network India (SPNI) has appointed Rajaraman S as its new Head of Content Strategy. The news was shared by Rajaraman through a LinkedIn post. In his new role at SPNI, Rajaraman will ...