The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Dutch Bros (NYSE: BROS) shares are soaring, up 87% just in the past three months. Investors are clearly energized about the ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

CEO Brian Niccol explains the company’s pivot back to its roots.

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

As temperatures dip, here's where to go in the First State for a fresh cup of hot chocolate. Plus, an event for chocolate ...

While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long ...

Former CEO Howard Schultz transformed Starbucks from its humble roots to a coffee powerhouse by creating what he liked to ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...