CEO Brian Niccol explains the company’s pivot back to its roots.

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Judge halts Trump’s spending freeze as agencies see chaos, Starbucks beats expectations as turnaround campaign continues, and ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...

Starbucks SBUX-1.21%decrease; red down pointing triangle said it expects to eliminate jobs as part of its broader effort to operate more efficiently. The job eliminations will not affect in-store ...

A journalist who moonlit as a Starbucks barista for a day recently shared everything she learned while working at the world's largest coffee chain — reeling off a list of what she "found out ...

We haven't met as a group since 2019, and we're excited to bring our North America retail leaders together again in 2025 to help us get 'back to Starbucks,'" it continued. Starbucks said the ...

If you want to hang out or use the restroom at Starbucks, you’re going to have to buy something. Starbucks on Monday said it was reversing a policy that invited everyone into its stores.

The answer often lies in leveraging strategic partnerships. Partnerships can offer a wealth of opportunities that go beyond just financial gains, they provide access to networks, resources ...

Planning to pop into Starbucks to meet a friend, use the restroom, or use the internet? You better order a latte or cold brew before you do. Nearly seven years ago, the world's biggest coffee ...

Starbucks is reversing its open-door policy after almost seven years, now requiring that people make a purchase if they want to hang out at its coffee shops or use its restrooms. The coffee giant ...