In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

The Seattle-based coffee giant just confirmed that it's bringing back two fan-favorite lavender drinks — along with an ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

These are deep discounts, considering that they are on top of already-low bulk prices. But they're for members only.