Swiggy wins the Makar Sankranti advertisement battle in 2025 after netizens are full of praise for their kite-tastic ...

To promote the delivery of kites on Makar Sankranti, Swiggy Instamart featured a torn hoarding as an ode to the kite-fighting ...

After the success of its Christmas campaign with singer Sukbir Singh, Swiggy Instamart has roped in Bollywood’s musical icon Himesh Reshammiya in a hilarious new ad that blends the festive ...

Recent ads have seen eclectic elements from India's rich and vibrant popular culture to seize a sizable part of the ...

The platform fee addition in 2023 had helped to a large degree, but Swiggy also doubled down on ads for its restaurant partners and its going-out vertical Dineout. A former senior marketing ...

The ad, conceptualised by Swiggy’s in-house creative team, leans on Reshammiya’s signature style and his pop-culture aura to engage audiences, with musical references here and there.

MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries ...

Brand and advertising experts have differing views on Kohli and Sharma taking into account their status in the team and their ...

Quick commerce brand Zepto’s new out-of-home (OOH) campaign for India’s northern state of Uttar Pradesh (U.P.) uses the tropes of puns and wordplay with songs to make sure people read them and not ...