The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

The new Cadbury 5 Star ad campaign for Valentine’s Day has taken a humorous ... younger audiences who either find the holiday ...

While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...

From the “Say It With Silk” campaign to roping in Jasprit Bumrah along with Chris Martin, Cadbury has reinvented the ...

Place a bowl over a saucepan of simmering water and slowly melt the chocolate, ensuring the bowl doesn't touch the water.

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

Brands are acknowledging the broader spectrum of emotions associated with Valentine’s Day including celebrating love, ...

Maharashtra deputy CM Eknath Shinde has called on all residents of Thane, especially students, to plant at least one tree and ...

In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...