The goal is to find a product good enough that people don't notice the difference, said Lego's Tim Brooks. He did not specify how many of its bricks will contain recycled material, adding ...

“We know people don’t throw away their Lego bricks,” said Tim Brooks, then vice president of Environmental Responsibility at the LEGO Group, in 2019. “The vast majority hand them down to ...

The polyethylene pieces will make up just 1% to 2% of the total amount of plastic elements produced by Lego. However, Tim Brooks, the firm's vice-president of environmental responsibility ...