a bowl game trophy that functions as a toaster, and even adding sprinkles to the sidelines of Saturday's game in Camping World Stadium in Orlando. Considering the effort that goes into it ...

The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to bring fans closer to the game—literally with it ...

Super Bowl 59 could be the most-watched game ever, with some viewers tuning in just for the commercials. Brands are already ...