Jan. 1, 2025 /PRNewswire/ -- The one and only tiger, with the one and only taste behind the iconic cereal Kellogg's Frosted Flakes, danced his way through the Tony the Tiger Sun Bowl in El Paso ...

After trolls chased him off the internet six years ago, Tony the Tiger needed to come back online. Two out of three teens didn’t know Tony, but they did know Twitch. So, Tony made a Twitch channel, ...

In addition to the fun throughout the Tony the Tiger Sun Bowl, Kellogg's Frosted Flakes Mission Tiger initiative teamed up with DonorsChoose to make a game-changing donation to Riverside Middle ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...