Walmart's nearly identical logo rebrand sparks online backlash, with users mocking the reveal as uninspired and unnecessary.

Walmart highlighted technology in its announcement about the new brand, featuring a package-delivering drone and calling itself "people-led, tech-powered." In October, the retailer unveiled its plan ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

A lawsuit by the CFPB claims that the retailer and Branch Messenger illegally opened accounts for Spark drivers and then ...

Drivers participating in Walmart's Spark program claim they were forced to use Branch for payment—or face termination.

Finally, there was the sheer scope of the conference: 40,000 people gathered in New York City from around the world, with a total of 450 speakers, 6,200 brands — and an expected consumption of 7,000 ...

Walmart has decided to update its image after nearly two decades without significant changes, introducing a redesign of its ...

Walmart Inc. (NYSE: WMT) has signed a 98,000-square-foot lease at the Skyline Tower in Bellevue, expanding its presence in ...