Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

These groups are created to draw inferences about customer choices, likes or dislikes. Definition: Customer lifestyle segmentation is a part of marketing management technique in which small sub-groups ...

Birmingham, MI, Feb. 11, 2025 (GLOBE NEWSWIRE) -- As businesses prepare for 2025, SmartFinds Marketing, an award-winning digital marketing agency, urges companies to reassess their marketing efforts ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

JPMorganChase’s annual Business Leaders Outlook survey reveals that middle market leaders possess a renewed sense of optimism ...

The casualty insurance market exhibited mixed trends, with some segments softening while others remained under pressure.

We forecast EBIT margins to expand to 48% by fiscal 2034 from 38% in fiscal 2024. We expect margin expansion to be primarily driven by Car Group’s overseas online marketplaces entrenching themselves ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

“The jobs market is way worse than we thought,” he said. White House press secretary Karoline Leavitt echoed that sentiment in a statement: “Today’s jobs report reveals the Biden economy ...

LegalZoom is scheduled to report fourth quarter and full year 2024 earnings results and hold a conference call on Wednesday, February 26, 2025. During this call, LegalZoom will share additional ...

As competition grows fiercer, specialization offers a clear path to success for retailers. However, specialization doesn’t ...