Since its asset swap with The Coca-Cola Company in 2010, Coca-Cola Europacific Partners has been transformed through a series of acquisitions from a US bottler to Coca-Cola's second-largest ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

Sylogist's new logo growth and cross-selling strategies make it an attractive investment with strong IRR potential despite near-term headwinds. See more here.

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Management targets JPY 65 billion-JPY 75 billion in capital expenditure per year over the medium term. We think its operating cash flow could support such a level of investments, but the dividend ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

New report and video from Canon and The Drum puts print in the performance hot seat to explore its potential as a dynamic ...

IEA India Gas Market Report outlines policy reforms to boost gas consumption, infrastructure expansion, and pricing freedom ...