A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

When you think of a brand, what comes to mind? You might picture an iconic logo or a catchy tagline, the calling cards of well-known companies. But brands don’t just belong to products or places.

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

A low-key brand, founded by archaeologists in Wales, has quietly expanded in New York. By Thessaly La Force At the end of last year, the lifestyle brand Toast quietly opened its second store in ...

Microsoft Clipchamp will have an enhanced brand kit that should give users all the tools to create branded content in the ...

The Gap has a proven model to generate cashflow and profitability and is a steady dividend payer. Read why I am bullish on ...

As marketing professors, we’ve analyzed this significant real-life marketing case to learn from the (mis) management of Brand Harris. (Our focus is on marketing strategy, not on the candidates ...

After all, it’s easy to pull off and dirt cheap: take in the banter between two brands, figure out how your brand can fit into it, edit your brand’s voice into the conversation, and ride the ...

Nordstrom has faced its fair share of criticism over the years, everything from inventory issues to store closures to financial performance. And there’s no denying that department stores are in a ...

The recent refresh of US superstore Walmart's branding got people talking. The word 'refresh' is operative here. This wasn't ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Because Bluesky is built on an open protocol, it means just about anyone can create their ...