Mattel's quarter beat estimates and the stock rose as Hot Wheels and Action Figures offset a decline in Barbie sales.

Kicking off the keynote lineup at the TV Kids Festival today, Josh Silverman, executive VP and chief franchise officer at Mattel, talked about what is driving the toy giant’s IP content strategy.

A new Transformers prototype is set to pit a third-party action toy of an overlooked G1 Decepticon against his Autobot City ...