For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in Sunday’s game broadcast.

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses in its spot titled "First Delivery," featuring a foal's journey to deliver a keg to claim the contest for the first time since 2015.

Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback on its spot starring a Clydesdale. Anheuser-Busch chief commercial officer Kyle Norrington told USA TODAY that "First Delivery" is the 47th Super Bowl ad starring a Clydesdale.

Budweiser's ad, titled “First Delivery,” was ranked first by over 173,000 voters. The commercial featured a Clydesdale foal rolling a lost keg through the hilly countryside to deliver it to a bar for patrons to enjoy.