The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

To maximize volume, flip your head upside down while diffusing, focusing on the roots. This technique lifts the hair, adding ...

While the Anastasia Beverly Hills founder’s perhaps best known for her cult-favorite Brow Wiz Pencil, she kicked off 2025 ...

Curly hair is a beautiful, yet challenging, trait to manage. With the right products, however, you can elevate the health and ...

Slick Gorilla, the pioneer in men’s hair care, have kicked off the year with their exclusive Valentines Promo, ‘giving the ...

Allow us to introduce the new Impeccable Blurring Second-Skin Matte Foundation, which might be the best makeup drop of 2025 (so far). With less than a month on the market, the new face product has ...

Billionaire mogul Rihanna turned up the heat again, dropping a sizzling gallery of snaps to show off her latest Savage X ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

We're saving you money on everything from cult-fave beauty products to must-have cleaning helpers — and everything in between ...

I wanted to make a setting spray that really locks in your makeup but moves with you, not against you. We spend the time ...

Normally, I watch Nara Smith's Instagram and TikTok videos with admiration and curiosity, but it's never with the intention ...

Sol de Janeiro is an American skincare and fragrance brand, founded in 2015 by Heela Yang, a former beauty industry marketing executive in the U.S., who moved to Brazil with her husband in 2008, and ...