A big chunk of that money is spent by companies that buy ads for the Super Bowl broadcast. During the 2024 Super Bowl, advertisers spent $7 million for a single 30-second spot, NPR reported.

The back area has a padded headrest cushion, which is pretty standard for XR headsets. Samsung will launch Project Moohan for developers first but did not provide any timeframe for its commercial ...

TAIPEI, Jan 23 (Reuters) - Taiwan's HTC (2498.TW), opens new tab said on Thursday it will sell part of its unit for extended reality (XR) headsets and glasses to Google (GOOGL.O), opens new tab ...

While we wait for the Chiefs and Eagles to take the field, there are some things that we can start looking at for the Super Bowl -- commercials ... to set up their ads for Sunday, Feb. 9.

Most of the pre-releases that we've seen so far are just teasers to set up their ads for Sunday ... could be making guest appearances in their commercials. From Post Malone to David Beckham ...

TAIPEI (Reuters) -Taiwan's HTC said on Thursday it will sell part of its unit for extended reality (XR) headsets and glasses to Google for $250 million and transfer some of its employees to the U ...

The headset, which Samsung is developing in partnership with Google, runs Android XR, an OS designed specifically for headsets and smart glasses. My colleague Victoria Song got to try Project ...

At Galaxy Unpacked 2025, Samsung teased its upcoming XR headset, Project Moohan. This Vision Pro competitor is expected to launch later this year at a significantly lower cost than Apple’s ...

(Image credit: Future) Personally, I’m a little more excited to see what Android XR does when it comes to smart glasses. Turns out somebody at Samsung may have read that piece and took it ...

Copyright 2025 The Associated Press. All Rights Reserved. Fuji Television headquarter building is seen Friday, Jan. 17, 2025, in Tokyo. (AP Photo/Eugene Hoshiko) Fuji ...