A new women’s professional soccer club in Boston recently launched with an ad campaign that is facing criticism for transphobic messaging. The club has now apologized for the campaign, emphasizing that the league is inclusive of trans athletes.

After Boston Nation Football Club, the newest team in the National Women’s Soccer League, released a video titled “Too Many Balls”, they scrapped the campaign and apologized to the trans community for not being inclusive enough… This is so utterly ridiculous, you just have to… pic.twitter.com/yMriEPo0aW

BOS Nation had hoped the irreverent nod to men’s sports’ dominance would be seen as bold and buzzworthy, but some fans found the marketing offensive.

The new National Women’s Soccer League team in Boston set to start play in 2026 has a name: BOS Nation FC. The team announced its new name and logo on Tuesday.

BOSTON - One day after unveiling its official franchise name, Boston's new National Women's Soccer League team is apologizing for its "Too Many Balls" promotional campaign that accompanied the rollout. The BOS Nation Football Club shared the minute-long video on social media Tuesday that featured a cameo from New England Patriots great Tom Brady.

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that draw a harsh reaction from the transgender community and others

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and brand "missed the mark."

The new BOS Nation FC women's soccer club apologized to transgender people for a branding announcement that included the slogan "too many balls."

We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all,” the team said.

Women's professional soccer is back in Boston, and there was a storm of criticism about their ad campaign. WBZ-TV's Tammy Mutasa reports.