Gone are the days when people relied only on word-of-mouth or print media for healthcare information. According to a report by Statista, India's digital advertising spending in healthcare is expected ...

The way people search for information is evolving rapidly. With the advancement of voice assistants like Google Assistant, Siri, and Alexa, voice search optimization for brands has become crucial.

Businesses that rely solely on offline strategies face significant challenges in growth and scalability. The increasing dependence on digital platforms for shopping, entertainment, and information ...

Click Injection is a highly deceptive type of fraud in which fraudsters inject fake clicks just before a legitimate app is installed. This tricks the ad network into attributing the install to the ...