It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad ...

There exists a treasure chest—hidden in plain sight, not buried deep beneath the ground—waiting to be unlocked with the right ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.