Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.

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What’s the best way to celebrate the spirit of the elusive and ethereal runway? Vogue India seems to have cracked the code—showcase the creations of designers who have dedicated years to perfecting ...

A smart PR strategy isn’t optional for influencers—The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.

Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.

Finolex Pipes and Fittings has launched a Navratri campaign, which is an extension of its 'Peedhiyan Badlengi, Parampara Nahi' (Generations change, traditions don't) initiative. This new series ...

Marketing has always been a stage for opposing ideas, but none is more persistent than the tug-of-war between performance marketing and creative marketing. It’s an ongoing debate since marketers keep ...

Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in the crowded OTT space. The deal combines the forces of Amazon miniTV and MX ...

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Tanishq, the retail jewellery brand from the house of Tata, launched a film for the festive season directed by filmmaker Mira Nair, which also marks her first-ever Indian TV commercial. Conceptualised ...

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

Havas India has made a decisive move to expand its data-driven marketing capabilities by launching its global technology, data, and analytics division, CSA, in India. This initiative aims to empower ...