As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Influencers have a responsibility to question their sources before sharing defamatory content.

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...

Articles written by Rashi Ray ...

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...